One of the best investment ventures you should consider is the caf business. Putting up a caf is not a guarantee that you will get maximum profit; you must calculate how to stay ahead of the competition. It is likely that you have some ideas to increase revenue but that might not be enough. The success or failure of your caf business depends on the tools and approach you use. This article discusses some of the tips for boosting profits in your cafeteria business.
First, pay attention to the counter sales to ensure that you maximize on them. Ensure that your staff are trained on how to sell the products at the checkout counter. Different areas have various tastes for particular products so you should ensure that you sell the appropriate merchandise. You should sell products that will not give your customers hard time using and understanding. Ensure that you sell the products at pocket-friendly prices to take advantage of those who will make impulse buying. Also, sell retail items. Reusable coffee mugs are suitable for repeat customers. Pay attention to the places people drink coffee and the activities they drink it in such as school, work, etc., and find the relevant products.
You should also consider to linger or not to linger. You should expect customers who will buy a cup of coffee and spend several hours at the restaurant. Customers who take long may make the restaurant look busy. Besides, consider offering gift cards. You should take advantage of the fact that gift cards are popular and add them to your investment.
Moreover, you can add booze to the menu. If alcohol is added on the menu, customers will tend to spend more. The moment a customer purchases the first bottle, they are likely to order more. In case there is a slow-down in the evening, perhaps that’s the time to introduce beer or wine. Soymilk and almond are some of the options you can consider for people with lactose intolerances. However, ensure that you buy your high-quality coffee bean wholesale vendor.
Getting on Instagram is another way of marketing your business. Work with a social media manager who has the skills to curate an on-brand grid theme. Be tolerant to customers who want to take pictures in your restaurant. You can also increase sales by involving the community. Apart from showing up at community events, you can as well show up with free samples.